Need help with advertising homework!?

Question

We are supposed to take an existing product and come up with our own:

magazine ads

television commercial

radio commercial

Does anyone have any idea on what or how I should make these if I were advertising the Nintendo Wii. I need some creative ideas.

Oh ya....we also need to have a slogan!

Answer 1

Hi Garry -

You are going to need an angle, or a specific selling point you want to focus on, first.  My husband and I are thinking about buying a Wii because it can involve the whole family, and because it keeps players ACTIVE (as opposed to the P/S and Xbox products, etc., which are pretty much played while sitting down).  Maybe you would want to use one of those angles, let's say you've chosen involving the whole family.  I've read that the brand name "Wii" was chosen to represent the word "we," meaning it's for everyone.

Your slogan should be something along the lines of your marketing angle...  Here are a few thoughts:

Wii have family night every Friday!

Wii're going to need more remotes!

Dad, we need more Wiimotes!

Wii're having fun together again!

Now for how to do your own ads/commercials, here are a few thoughts:

You need to stress the slogan (and thus your angle) in each advertising effort.  This reinforces your campaign and what the potential customer thinks about when they see your product.

All 3 of these ads/commercials should have a group of people (I'm thinking a family, possibly with a few guests) at the center of them.

For magazine:  this is obviously going to have to be a still shot, maybe you could show how Guitar Hero III brings the family and neighbor kid(s) together, with the son and daughter and neighbor standing up on the couch/chairs and acting like they're playing air guitar (perhaps even jumping on the furniture while playing guitar).  The idea is to show how much fun everyone is having, AND to get across the thought that they are having SO much fun that more people want to join them!

TV commercial:  this would be a video of course, you should be able to follow the above idea into a 30-second spot about what fun this family and the neighbor kid are having with the Wii.

Radio commercial:  I'd recommend you stick with the same "plot," of course it's a little trickier without the visuals.  Maybe you start with a fun guitar riff and then one family member asking to play Guitar Hero, and make it a bit of a dialog between guitar and person who wants to play...

I hope that helps!  Good luck!

Answer 2

Fantasy --> Involvement.

Step 1, show a sport or activity.  eg, Pro-Tennis players with a headline "I can beat those guys!"

Step 2, Show WII being used to fulfill that fantasy.

Magazine execution:  consecutive horizontal half page ads.  The first is a teaser:  Showing Tennis players and the headline.  The second shows two hands with WII and the TV, from a players pov, as though the reader is player.  Headline: " I do beat those guys".  WII logo underneath.

(Or just make it consecutive pages for your assignment.  Real advertisers would try to do it with half pages because buying two full pages each time will cut in half the number of places you can show the ads.)

TV execution:  bookends.  15-second commercials that run as the first and last ads in their commercial break.  Programming breaks to  the the first (the fantasy), more commercials, then the last (the fulfillment through fantasy)

Radio:  Sounds of tennis, voice over, puffing, "I can beat him".  Towards the end, "I did beat him.  I love WII." Plenty of time to describe other games available and where to buy.  (You've got 60-seconds on most radio ads.)

Design comparable strategies for several different games.