Need to define the type of massage/bodywork I do

Question

I'm a massage therapist, but I tend to do more cranio-sacral/energy healing, myofascial release, some rolfing techniques, passive stretching. I work on people sometimes fully clothed or sometimes they are draped.....doesn't matter. Question is: Any advice on what to call this or how to market this other than massage? When I tell people I do massage, they tend to think of spa or salon type massage with lotion and pampering. I have my own style....just healing work...intuitive, sometimes joking and talking during the session, sometimes quiet, just carefree. I don't fit the mold of "massage therapist", but need a way to define my practice before I start marketing on a serious level. Muchas gracias

Answer 1

I would present your work as "Manual Therapy with an energetic focus"

Unfortunately this isn't going to explain much to your clients.

Since the work you are doing comes from so many fields, you're going to have to do a lot of explaination in your literature and signage.

On the bright side this means that you can honestly claim to tailor each treatment to your client's needs and comfort level. You could describe your treatments more as an opportunity for rebalancing the client's energy and physical body with stretching and myofascial release. You could even compare your work to an eclectic, westernized sort of Shiatsu to give clients an idea of what you do.

Massage is one of those businesses where you print a title for a treatment on the brochure and follow it with a short description. You described what you do very well for this answer. Making it a more professional, informative presentation should do the trick.

Answer 2

This is one of the challenges in this profession.  It is good you are thinking about it.

Put yourself in your potential client or clients shoes...What would make them want to choose you as their massage therapist?

People don't really know what myofascial release is or any of those other things nor do they for the most part really even care.  What they are looking for is how can what you do or know help them with the conditions and problems that they have.

Answer 3

holistic Aura Massage Arts