Newspaper question.......please read?????

Question

how much will it cost to advertise in a newspaper with a readership of 15000?

for half page and full page......i mean how much should that newspaper charge? how much would you charge........15,000 - 20,000 readership.

for full page and half page, and quarter page???

thanks

Answer 1

Here's a rate card I found online. This newspaper has a circulation of about 16,000. It's $315 for a b&w quarter page, $615 for a b&w half page and $1200 for a b&w full page. If you want color, add:

One color & black . . .$3.00 per column inch

($50.00 minimum - $280.00 maximum)

Two colors & black . . . $7.35 per column inch

($85.00 minimum - $500.00 maximum)

Three colors & black . . . $11.50 per column inch

(Process Color $145.00 minimum - $700.00 maximum)

Three colors & black is full color.