Nike Promotion Strategys?

Question

What are the Promotion Strategys the nike uses to sell their products?

Answer 1

Nike is a really interesting case.  Nike as a company actually doesn't do as much as people might think: they don't manufacture anything themselves (this is outsourced and done by contract in other countries) and they don't do advertising and marketing (this is done by other agencies and service firms).

What Nike does (and very well) is design.  Nike promotes their designs in a few ways:

1. Using famous people (like basketball stars) to endorse and advertise their products;

2. Using innovative advertisements that are dramatic, unusual, etc. (all they need to do is show the Nike symbol - words are rarely necessary);

3. Maintaining a very strong brand image through sponsorships, sporting events and if you think about it, Nike is a pop culture icon and can be found all around the world. Nike means what? Success, excellence, high performance, fame, etc.