Novak Djokovic endorses elite car manufacturer, Mercedes – Tennis News
Celebrity endorsement is the upcoming trend in global market. Initially artists were considered to be the only source of product endorsement but lately sportsmen have entered this field as well. The recent entry is from the world
of tennis and this time it’s the world No.1 Novak Djokovic endorsing the world’s famous automobile producer, Mercedes. He is ought to be the latest brand ambassador for the German elite car manufacturers.
Marketing the product has been the second most efficient method to generate income for famous celebrities. High-performers from the world of sports are regularly seen on television endorsing several products and services. A survey
revealed that marketing through sportsmen to general public is the most effective way to market the product. Youngsters idealize the sportsmen more than anyone and the producers have exploited this new trend to maximize their profits. Novak Djokovic is a recent
sensation in the world of tennis and Mercedes grabbed this opportunity to promote their brand.
Novak Djokovic is the reigning US champion and is standing firm as the world number one. He has already proved to the world that he is the best player at tennis pitches and now he wants to outshine in the field of endorsements
from his arch rivals Roger Federer and Rafael Nadal. Djokovic stated that he was very ecstatic from the offer of world leading car manufacturers and didn’t think twice before accepting the offer.
has also been recorded giving the statement that they were very pleased that they have a sensational player representing their product worldwide and they are proud to have him on board. Mercedes company also stated that Djokovic
has up-lifted his game and has occupied million of hearts across the world.
World no. 1 is already serving one German nutritional supplement brand FitLine. He is also in contract with a Serbian telecommunication firm named Telekom Srbija. Serbian international has been associated with the endorsement of
Swiss watch manufacturer Audemars Piguet in August 2011 and is in ten year contract with an Italian clothing company Sergio Tacchini. So, apparently this is not a new profession for Djokovic to step in and everyone is aware of his acting skills as he is being
seen mocking (in a friendly manner) several tennis stars with the most recent being the former world number one, Maria Sharapova.
Previously, Rafael Nadal and Roger Federer were famous for endorsing products from the world of tennis but now Novak Djokovic has entered in this arena as well and will be seen in action soon. Roger Federer has also endorsed Mercedes-Benz
in China. World no. 2, Rafael Nadal, is in contract with the famous clothing manufacturer Armani, endorsing their Jeans and underwear and becomes the first tennis star to sign-up for Armani shorts.
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