Officials say Sime Darby boosting golf in Malaysia and other regions
Sime Darby officials are happy that the upcoming Sime Darby LPGA Malaysia 2012 will not only boost golf in Malaysia, but it will also help them expand the sport in other regions.
The Sime Darby Malaysia 2012 is set to be staged from October 11-14, at Kuala Lumpur Golf and Country Club, with a star-studded field featuring almost all the top-ranked LPGA (Ladies Professional
Golf Association) and several local players.
Governing Council Member of Sime Darby Foundation Tan Sri Dato' Dr. M Jegathesan recently spoke at a gathering, explaining how much the prestigious tournament has propped up women’s golf in
Malaysia.
Jegathesan said the officials are happy to see that the Sime Darby LPGA Malaysia has morphed into a much bigger event now, which motivates big names to take part in. He added that it has not
only spiked people's interest in the sport, but has also helped officials reel in plenty of money in terms of sponsorship deals.
“We are delighted that through our sponsorship of this world-class event we are able to further promote and develop the sport, not just in Malaysia, but around Asia as well,” Sime Darby official
said.
“This is in line with our long-term vision of nurturing young talent and providing a platform for them to excel".
Jegathesan said that the tournament has also helped the officials lure young players to the sport in the recent past — which is the key to keeping women’s golf alive.
Senior Vice President, Global Co-Managing Director, IMG Golf, Robbie Henchman, said that Asian countries have emerged as the fastest growing market for women’s golf as the recent years have
seen a steep boost in the number of new players on the scene.
Henchman went on to say that the response from players and the LPGA Tour has been amazingly well, and they hope to carry on in the same way in future as well.
“Golf continues to grow at a rapid pace in Asia and the support of Sime Darby has been invaluable to this expansion. We are very pleased to work together with them and bring this fantastic
tournament here and we hope all the golf fans and visitors have a truly memorable experience," Henchman said.
Tags: