PGA National signs extension deal with the Honda Classic - Golf News
The PGA National Resort & Spa has signed a deal with the Honda Classic officials for extending the schedule of staging the event for the next four years at the resort’s Champion Course.
The meeting was held between the PGA Tour officials, American Honda and the Children's Healthcare Charity Inc to hold the event at the venue that helped in raising $1.8 million for the local charity organisations this year.
"We are now deeply rooted in the community," said Ed McEnroe, tournament director.
This year, Tiger Woods was also a part of the field of the Honda Classic that provided a huge boost to the local economy in terms of increased number of crowd coming to the region while increasing their spending in the area.
According to the estimations, there was an increase of 50,000 spectators this year due to Woods’ participation in the event.
Therefore, the tournament officials were forced to increase their workforce and 60 buses and 2,000 were added to accommodate the increased number of people.
This also allowed different job opportunities for the local people and allowed them to earn some extra money this year.
"The worldwide attention to our area has a huge economic impact. There is also a boost to the local economy," said Councilman Joe Russo.
"The big attendance is great. But the main hit for us is in the worldwide marketing. People around the country and world see us on television," said Joel Page, general manager and vice president of PGA National.
In February 2012, the American Honda also confirmed to renew its status of being the title sponsor of the event for the next four years till 2016.
In the history of the PGA Tour, not a single company has been able to sponsor a single event like Honda did for this event.
The company has been continuously sponsoring the event since 1982, which completed its 30th year in April 2012.
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