The main page of the website makes it obvious that it is geared towards the adolescent female, because the only picture you see on the home page are of a group of young girls. When first visiting the homepage it is hard to figure out the team of the website. Upon further observation you see a quote, “Bringing Girls’ Voices to the World.†However, this still provides a vague idea of what the website consists of. Although the homepage gives you a fogy idea of what the content of the website holds, it makes the visitor curios for more information. There are links on the left and right of the large picture of young females. The links include: New Moon Magazine, Letter to Congress, Affiliates, Press Room, New Moon Blog, New Moon Club, Shop our Store, Resources, FAQ, and About Us. These links provide a cure to the curiosity. These links are clearly marked, making it easy to find subtopics and to navigate through out the entire site. The organizational plan used by the site matches well with the subject and theme because the links are clearly marked, making it easy for younger children to find. Also, the wording and vocabulary is easy to understand. Because the magazine is advertisement free the photos, and artwork presented throughout the website support the theme of the magazine. The photos are of real girls that you can relate to, and the artwork is geared towards the appropriate age group. Also, you will not fine any flashy neon colored sine begging you to subscribe to the magazine. This reinforces the idea of having an advertisement free publication.
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