Phelps + Bolt: Advertiser's Dream?

Question

Phelps + Bolt: Advertisers Dream?

What if you got Michael Phelps and Usain Bolt to do a complete Ad Campaign together (TV, Radio, Print, Billboards)? They are the 2 biggest stars of the Beijing Olympics.One broke Mark Spitz 26-year old record of winning 7 gold medals in one Olympics set in the Munich Games. Michael Phelps won 8 gold medals in these games. 7 out of 8 of those were in World Record Time. The other had won both gold medals in the 100m and 200m, both in World Record Time. The 200m record was previously owned by Michael Johnson set in the Atlanta Games. Usain Bolt is 1st man since 1979 to hold both World Records at the same time.

Would having both men in your Ad Campaign pay dividends for your brand? Would you Ad Campaign propel it to unimaginable heights?

Answer 1

it's a 36 year-old record that Michael Phelps broke :) oh well maybe.. but i don't know if that would be a good idea

Answer 2

It certainly would. Just look on what Puma earned for having Bolt before-hand. If they were to sign on Phelps they would have everything they need as a sportswear company for their advertising right now.

Visa needs to do one of those things for Bolt too. Coke could use them.

Answer 3

I agree but I dunno if it matter that Usain isn't American if that doesn't bother sponsors they'd be gold mine in ads together

I bet that Leborn + Yao ming MC donalds commercial sold well lol this would be a better duo