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Name:Gender: ‬ Male ‬ FemaleAge:⪠25-30 ⪠30-35 ⪠35-40 ⪠40-45 45-50 50-55‬ 55-60 ‬ 60+1. Do you use ‬ Hair dye ‬ Hair colour ‬ None ________________If not Hair Dye, Why? ‬ Fewer Colours ‬ Fewer Brands‬ Down Market ‬ Others ____________ If Hair Colour Why?  Variety  Packaging  Other2. Which brand are you currently using? ‬Hair Dye:‬ Godrej ‬ Indica ‬ Vasmol 33 Kesh Kala ‬ Black Rose  Other __________Hair Colour:  Garnier  L’Oreal  Revlon  Streax Palette Other__________3. Do you dye your hair at? ‬Home ‬Parlour  Other_______4. Where do you buy a hair dye?Chemist ‬Supermarket Malls ‬ General Stores  Other_______6. Do you face any side effects when using a hair dye? ‬Hair fall ‬Dandruff ‬Split ends ‬Frizzy ‬Others__________ 7. How much quantity do you buy? ‬Sachets______ ‬Boxes_______8. How long does the packet last?  Week  2 Weeks  3 Weeks+9. How much are you willing to spend on a quality product? 30-50 ‬50-100 100-150  150-200  200+10. What do you like about your current brand?11. What do you dislike about it?12. Are you willing to switch to a better product that covers greys?  Yes  No13. Which form of media influences you in buying a particular hair dye product? Television ‬Newspapers ‬Internet ‬Radio ‬Hoardings Other___________‬ If Yes who? ‬Amitabh Bacchan Anupam Kher Hema Malini Dhoni Others___________ ‬No 15. Which of the following do you own?  One wheeler  Two wheeler  Laptop 15. Which newspaper do you read? Mid-Day  Mumbai Mirror  DNA  Economic Times Hindustan Times  Other_____________16 Which TV channels do you watch?  NDTV  MTV  Star Plus  Star World  CNBC  Regional  Other________17 Which websites do you visit?  Yahoo  India FM  Rediff  Hotmail  Other___________18 Which radio channels do you listen to?  Red FM  Radio One  Radio Mirchi  FM Rainbow Other___________19 Which magazines do you read?  Mens Health  Vogue  Cosmopolitan  Femina  Saheli  Other______20 What time do you watch television? _________________
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