Poulter joins hands with Puma, Cobra continues to provide other integrals
Once in the mainstream of sports, it is not very difficult for sports personalities to engage themselves in various brand endorsements and other commercial buzz that starts to gain pace around them. Same has been the case with the prominent golfer Ian Poulter.
Being a Cobra Staff player so far, he has now decided to extend his influence of brand endorsements to encompass Puma products and sports accessories as well.
The new products from Puma will be attired by Poulter once the Ryder Cup goes into effect. This will include wearing belts and footwear manufactured by the internationally reputed brand, whereas other components comprising an integral part of golf, such
as clubs, will be provided by Cobra.
It is also important to mention here that within a very short span of time Poulter has been able to add two prominent brands to his portfolio. He joined the Cobra alliance in the year 2010.
According to Bob Philion, President of Cobra Puma Golf Company, "Ian's worldwide presence on multiple tours will help drive home Cobra-Puma Golf's core message to 'enjoy golf through innovative, performance products and a stylish edge".
In addition to this, it is also important to mention that the star golfer will soon become a part of a marketing venture as well, which will comprise of some other outstanding and prestigious sports personalities.
It will include people like Rickie Fowler, US female golf sensation Lexi Thompson, Sweden’s Anna Nordqvist as well as Johan Edfors.
Among all such public figures, Poulter surely seems to achieve the fame and name that he has longed for from the sport of golf.
The footwear that Poulter will be wearing contains specific features due to which the brand will only be available on a limited scale.
Some of the prominent features of the footwear include:
S2 Quill Technology Upper length present in full-length with the presence of brogue details made in the form of stripes
The outsole incorporated comprises an integral feature of Puma proprietary with a Swing Speed Chassis present in it
Combination of spikes moulded in directional form.
Alongside this another prominent feature of the promotional campaign, Poulter will himself be providing consultancy services about the ways through which footwear can be used as effectively as possible.
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