Principles of Marketing (MGT301)?

Question

1. To bring buyers and sellers closer is the primary function of which of the following

options?

a. Import agents

b. Export agents

c. Brokers

d. Manufacturer's sales offices

2. Which of the following is NOT a key activity in logistics?

a. Materials handling

b. Inventory control

c. Production

d. Warehousing

3. A convenience product is probably be sold by using which of the following

distributions?

a. Intensive distribution

b. Exclusive distribution

c. Selective distribution

d. Extensive distribution

4. A reduction from the list price given to channel members based on the job they

perform, reflects which one of the following discounts?

a. Seasonal discount

b. Quantity discount

c. Trade discount

d. Cash discount

5. Setting low prices to encourage initial product trial and to generate sales growth

reflects which one of the following pricing methods?

a. Penetration pricing

b. Skimming pricing

c. Competition-Based Pricing

d. Cost-Based Pricing

Answer 1

alrighty then