Professional advertising agency and in house advertising agency?

Question

whats the difference between professional advertising agency and in house advertising agency

thanks

Answer 1

Professional advertising agency:

The right advertising agency can give your marketing strategy a professional shot in the arm, helping you attract new customers and hang on to existing ones.

Things You’ll Need:

Plan-idea Books

Trade Publications

Step1Decide what services you want from an advertising agency. Do you need help with a short-term project, or do you want to develop a comprehensive, ongoing advertising program?

Step2Seek out agencies that have experience in your industry. Trade publications and organizations are good sources of information.

Step3Choose several agencies likely to meet your needs and arrange informal visits to their offices. This is an opportunity for you to see each agency in action and to make clear your advertising goals.

Step4Request and check the references of each agency.

Step5Narrow the field of candidates to three or four agencies and request a formal presentation from each agency.

Step6Select an agency.

In house advertising agency:

An "In-House" agency simply means placing your ads yourself, instead of paying an outside agency the commission. You insert the ads, deduct the commission (usually 15%). However, YOU MUST USE THE PROPER FORM. An order placed under your ordinary business letterhead will not do. also, it is a good idea to preface your masthead on your FORM with words "Advertising Agency." For example, Smith's Advertising Agency instead of Smith & Company.

It is also recommended that you have a small quantity of business letterheads printed under your advertising agency designation. You will need these for your correspondence with publishers.

Many publishers stipulate on their rate cards "discount available to recognized agencies only." this is the reason you need the professional FORM - without it - most publications will not recognize you as an agency.

The three essentials in your operation of an "In-House" advertising agency - proper FORM - advertising agency masthead - remittance with order.

Before placing ads, obtain current Rate Cards from publications that interest you. A rate card will show - display advertising rates. Classified advertising rates. Commissions and frequent discounts. Mechanical and production requirements. Insurance, closing and cancellation dates. Circulation information. Specifications for advertisements. Miscellaneous.