Promotion & marketing advice.

Question

Hey all.

Back again!

I need some advice and opinions please. (suprise, suprise!)

I have a small wedding realted business. For which I have a website for. My business and website have both been running for around 5 months.

I'm looking for new ideas to help market and promote my business and website.

I asked a similar question the other day and was given a great list of ideas. Most of which dont seem to apply to my business. Those that were left on the list I have done.

I have a BT advertising space, a yahoo and facebook group. I reply to threads and questions related to my business. I have also decided to try out yahoo adwords for a little while.

I have very little almost no more funds for advertising due to advertising in bridal mags and them being both expensive and pointless. So any ideas or opinions would be much appreciated.

I am not looking for a magic wand! lol

I'm looking for more ideas. I have alot of time. I'm trying to find more 'cost effective' ways to promote my business. After spending far too much money on advertising with magazines to get no response I have very low funds. But then it all depends on the ideas and advice that come forward. I may be able to find a way to streach to something. But after being stung with the magazine advertising i'm airing on the side of caution.

Answer 1

Word of mouth is huge in the wedding business.  Can you offer some sort of promotion for your clients to recommend you to a friend that uses your services, a free upgrade or a percentage off the bill.  See if you can get your business card in places that do Tux rentals and sell bridal gowns.  Partner with people that also work a lot of weddings but are in a different industry.  You don't say what you do but for example if you make cakes but don't do catering try to partner with one that doesn't make cakes an talk each other up.  Say to your clients "I only do cakes but I know a lot of people like ABC Catering", and then maybe ABC Catering will look at their clients and say "We don't do cakes but you should try XYZ Cakes".  You might want to take a look at the book Guerrilla Marketing, it's about marketing for small businesses with small budgets.  It's fairly common and you should be able to get it at your local library.

Answer 2

How To Advertise For Maximum Profit

The social networking web sites are other

ways to advertise your business. Let people

know about you, your business. Those sites

have a large amount of traffic.

There's another, must have, business tool.

I'm referring to Craigslist. Craig Newmark, in

1995, used a list server to post notices about

events. The snow-ball effect happened.

People placed personal ads, job openings, and

anything you can think of with him.

Today, the traffic ranks on the level with Google

and Yahoo.

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