Public relations Homework help??????????

Question

3) What are the objectives of the government which the PR Executive/Officer/Communicator has to take care of and the various media involved to carry out the objectives?

Answer 1

Responsibilities center on collecting information about what is happening inside the Administration and around the world, and getting that information to the media in a timely and accurate fashion. The information includes things like a summary of the President's schedule for the day, whom the President has seen, called or had interactions with, and the official position of the Administration on the news of the day.

The Press Secretary traditionally also fields questions from the White House Press Corps in briefings and press conferences, which are generally televised, and "press gaggles", which are on-the-record briefings without video recording, though transcripts are usually made available.

http://en.wikipedia.org/wiki/White_House...

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Government press officials, then, have two roles. In dealing with the media, they are advocates for the government's position, explaining the merits of official action. They correct erroneous information and try to improve the interpretation and understanding of existing information. They also are advocates for the media within the government, relaying reporters' needs, such as the desire to do a news story on a topic that government officials may or may not be ready to discuss. Spokespersons often do reporters' work in a sense, gathering information for the press and translating what government experts have to say for the media.

"The press secretary's job is to present the president's positions and thoughts in a manner that helps him advance his agenda, while also helping the press learn what the government is doing,"

http://usinfo.state.gov/products/pubs/pr...

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The press secretary is the only official who “speaks for the President” to the press. The press secretary holds one or two daily briefings for correspondents in the West Terrace briefing room of the White House, during which correspondents are briefed about appointments, the President's daily schedule, upcoming travel plans, and Presidential messages and speeches. (This information is also summarized in daily news releases distributed to White House reporters.) Then the press secretary takes questions.

The Press Office issues credentials, or permission to attend White House news conferences, to about 1,500 journalists and provides office space in the West Terrace for 30 White House correspondents. Its Office of Public Liaison also provides services to newspapers and television stations across the country, including interviews with officials using the White House television studios. It prepares a “press plan” for all Presidential domestic and overseas trips to encourage favorable media coverage. It makes travel arrangements for as many as 300 reporters on major Presidential trips.

The press secretary organizes the President's news conferences and prepares briefing books for the President to study before the conference. The secretary helps the President prepare. After the conference the secretary issues corrections of any Presidential misstatements.

http://www.answers.com/topic/press-secre...

Answer 2

Well young lady, I cant answer  all three for you, but one good example is top level Crisis management ( ie Iraq war and Clintons impeachment), in terms of media, think about the the type of of media both local and international that people would read , watch and engage in the suggested news..good luck