In a bid to achieve their required marketability, Paris Saint-Germain have signed a sponsor deal with the Qatari National Bank. The Qatari-based bank has signed a contract with the Ligue 1 giants to expand their brand outside the Middle East
Since the beginning of the season, Qatar has played an important role in Paris Saint-Germain’s dominance in Ligue 1. Bought by Prince Tamim bin Hamad al-Thani, the Ile giants have entered into a new dimension. The lively recruitment in the last two transfer
windows is an evidence of how far the Middle-Easterns want to go with the club.
With unlimited resources at their disposal, PSG is looking for equally strong partners.
At a time when sports sponsorship is becoming crucial for a team’s sustenance, Qatar Investment Authority knew about the importance of a strong sponsor. The Qatar National Bank has signed a major contract with PSG and will now become a key partner for the
club and also at the Parc des Princes.
The QNB group was established in Doha, Qatar and the bank has now the largest market share in http://www.senore.com/Football-soccer/Qatar-c2986. Furthermore, the bank has its branches in 24 countries around the globe.
QNB is also an active participator in many social, sports and educational programs and has a lot of experience of how to become a major player in the global market which will further aid PSG’s cause.
Through a statement, QNB explained its reasons for choosing to sponsor PSG.
“QNB wants to highlight its growing activities across 24 countries worldwide, including its Paris branch. This is an opportunity for QNB to talk about its brand and its strategy for the future. In addition, the agreement enters into force with the promise
of being a partner that is committed to supporting all levels of growth of the society in which it operates.”
Already, QNB has become the Official Bank of the World Cup 2022 which will be hosted by Qatar. This recent collaboration will certainly work for both sides’ advantage as PSG will get a financially stable institution by their side while QNB will sponsor a
club that is looking to become a prestigious club in Europe.
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