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Say you go to a wedding fair where you get to see a million vendors. When you walk in you are handed a book of flyers from many of the vendors. In it is an ad for a photographer which has beautiful photographs but no prices. It just says, "Wedding photography starting at $1200. High Resolution digital files available."If you go to the booth you can get the prices. Would you be more likely to consider the photog if the prices were already there or would you be intreagued enough to go hunt down the booth to find out what the prices are and see more samples of her work?And if you didn't see her ad before you got home, how likely would you be to call her and find out more about her prices?
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