Question on the role of advertisement in retail industry?

Question

hi friends... here i need ur help...

i have to prepare a questionnaire on this project

terms and conditions are as follows...!!!!!!!!!!!!!!

Questionnaire should be based on both franchisee and customers point of view...

i have made 6 points on which i can made questions..

those points are

1. information regarding schemes

2. product quality

3. response of customer towords ad

4. steps taken by competitors while seen ad

5. which sale promotion technique attract customers.

6. most preferred media for ad.

now i need more of points to find out franchisee and customer view regarding dis.....so please help me out i need ur points so that i can complete my project.... if u have question on this please give me..ur any point can help me.... i have to submit in 2 days and please donot repeat the point ....

thanks

thanks...

Answer 1

You have some issues with definitions to solve before you proceed.  First, few retail outlets are franchises, and local store managers have little input on the advertising, so your whole target is nonsensical.  Direct your questionnaire to one clearly defined group such as customers.

You might want to define the type of ad you are measuring.  Some retailers highlight the store name, others concentrate more on the products.  Almost all of retail advertising is paid for by the manufacturers -- they have to pay into the store's co-op fund and in return are promised a certain amount of advertising.

The description of your questionnaire is way too broad to get meaningful results.  You should focus on one area, and one retail category.  Asking customers about competitors' response across unrelated categories will yield only gibberish.

Answer 2

your questio is too long. consider revising it.