Questions to ask a toy manufacturer?

Question

What set of questions (about 5-10) would you ask a hypothetical consumer products company trying to break into the toy business.

Pretend you're a reporter for a newspaper. Winner gets 10 points!

Answer 1

1. Who is your target audience?

2. What does it/they do?

3. What are your price points?

4. What is the value(s) of your toy(s)?

(i.e what can you learn from them, what would make mom and dad approve of this toy/want to buy them, why would kids want them? etc)

5. Where will they be manufacturered and have they all been properly safety tested?

6. How will you be marketing your product?

7. What kind of responses has your product testing (consumer) been receiving? (If all feedback is not very positive - How would you look to improve upon it's appeal?)

8. How will your toys stand out from simular toys with long well proven track record in the highly competitive toy market?