Business writing.. help Plz.. 10 pts ?

Question

Which one of the following is not characteristic of a good letter to the editor?

1. being rational

2. being lengthy

3. using good taste

4. being fair

2 . Attention, Interest, Desire, and Action (AIDA) is used for instructing:

1. effective, persuasive communication

2. incomplete communication.

3. the "you attitude".

4. Avoidance of a "call for action".

Answer 1

2

1