Do charities pay for television advertising?

Question

for example Christian Aid Week or Oxfam they both have "prime time" slots

Answer 1

I am sure they do,

The revenue they generate from the advertising will more than pay for the ads.

The best time to advertise is prime time, that will generate the most awareness about the cause which will bring in the most money.

TV companies will go bust if they give their prime advertising slots away for free.

Public service and Party Politicals are two that break that rule though.

Answer 2

I'm sure they do....thats why they need money.

Answer 3

They must pay something - otherwise there'd be a lot more charity ads on

Answer 4

It depends. charities get government subsidies and other forms of income. Businesess ( including charities ) have to allocate money for their marketing budget, ( advertising definitely comes under marketing).Prime time slots are quite expensive  Starting at around $3,000 per 30 seconds here in Sydney Australia, so its rare for charities to "buy media " on prime time BUT, there are some form of "pro bono" where television networks would provide free publicity for charities ( example - The Tsumani Aid a few years ago)

Answer 5

Yes, they do.  That is unless the channel or network where they are advertising wants to support the charity and allow them free or discounted air space.  

Charities have budgets for this kind of thing.  Just because they are a non-profit organization doesn't mean they don't have any money at all.  But the money they generate or receive for donations is used for everyday operations.