Example of high involvement purchase decision??

Question

can anyone give me an Example of high involvement purchase decision

Answer 1

"All products and services can be broadly divided into the two categories: High Involvement and Low Involvement. As the names suggest, high involvement products will have more involvement of the consumers. To explain it further, these products are costlier and it is risky to buy them without much thought. For example, a luxury car is a high involvement purchase. So is getting surgery done in a hospital."

    Source: http://cyberlectures.indmedica.com/show/...

Great Question.  Hope the answer is what you're looking for.  The site I checked gave a lot more information.  Good luck in your quest.