Marketing Project Help?

Question

Hi Im making my very own board game called "family guy vs the simpsons" and Im suppose to make a Sales Promotional Strategy which is Sweepstakes... now the problem is that I have to relate my promotional strategy (sweepstakes) to my my product's life cycle which is the growth stage.

now this is from the rubric to give u an idea...

-the promotional strategy has a high degree of appropriateness and reflects the stage of the product in the product life cycle.

Plz help me out with this...(its worth big marks)

Answer 1

Basically, would you do such a huge promotion (sweepstakes) at the beginning, middle or end of the life cycle?

Most likely, before the game was released you would come out with teaser ads - either print or banner.

Once the game was released, would you wait a bit to do the sweepstakes promotion or would you do it immediately? Why? What sort of sweepstakes promotion would you do? How would you get the word out? TV Ads? Print ads? What?

Next, you need to keep it fresh in minds but you don't want to run ads constantly. How would you keep it fresh?