Marketing vs. Advertising?

Question

What are the pros and cons of both occupations? Which is more stressful? What's the average pay? Etc. Also, what should I major in? (business economics, business administration, business information management, economics)

Answer 1

The pros and cons are more than can be spelled out in a Yahoo! answer.

As someone else pointed out, Marketing is the umbrella function; advertising is one element of marketing.

It all depends on what aspect(s) of marketing or advertising you'd like to end up in. If you want to develop ad campaigns, take design courses or writing courses. If you want to be a writer, jouralism is a great idea.

If you prefer the business end, you'll want more business-oriented courses.

Some sites to take a look at:

AdvertisingAge.com

AdWeek.com

Read the headlines, then peruse the articles of interest to you.

Also, visit the website of the American Marketing Association chapter in your state.

There are also books (some available from the public library) on various careers - what's involved, what they pay, and so forth. One of those might be helpful to you. This is a huge field; you have a lot of choices.

Answer 2

Marketing is very broad and advertising is a specific form of marketing, which can also include promotions, public relations, etc.

Study business economics to understand the framework of business and take some marketing courses along the way.  Good Luck