New and improved????

Question

How the h**l can it be new and improved??? If its new then surely its just New?

Answer 1

Former product, could be they found a "new" formula that makes it perform better, hence it is "new and improved"

Answer 2

This is just one of the many paradoxes of lang. that we use every day and that actually sound good when we say them... and I guess like some other Y!A members replied.. it is possible in some way or another.

Why is this question in the Royalty section? jst wonderin'

Answer 3

Very good point!  It's like 'Free Prize'....of course it's free...it's a prize for fk sake!!!!!!

Answer 4

it is possible some improvement were made before making  some thing new

Answer 5

it might be a new improved one .

Answer 6

Logically, you are spot on.

Answer 7

It may be slightly different, thus improved, and new because it has never been shown before in its different state.  Always a gimmick in life, and someone decided the "new and improved" comment was catchy.

Answer 8

Ahhh....an age old marketing ploy. Doesnt it suggest if it is new and improved that the original was for sh** then?

Answer 9

No, it can be new just because it was made just now, but it could be the same as before.  Improved means it is better.

Answer 10

Sometimes new things are not an improvement on the original, you only have to read the car magazines.

I can remember my old boss jeering at me as being out of date for using a piece of office equipment which was nearly 100 years old. I suggested that he got something newer if he felt that way. Give him his due he did. Other members of the staff used it for a while and then  returned to my old equipment. ( it was actually a small paper drill ) So I well understand the phrase new and improved, but I do not always believe it

Answer 11

That's a wee bit like the "chicken or the egg" thing. You certainly got me thinking!