Ok. Suppose it's a presidential elections campaign. There are 2 candidates, A and B. The B candidate has been using dirty and dishonest tricks against A. He accused A in populism; he made the lowest castes of society show their support of A. He also did everything he could to find out negative facts about A and disclose them.
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The candidate A's profile - he's 46 years of age, has a high degree, a businessman; he's married and got 2 kids, earns a lot of money.
What should a PR specialist do to establish good credibility of the candidate A and undermine B's insinuations?
If you had to do a SWOT analysis of this situation, what would it look like to you?
Thank you for your help.
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