Vice president of marketing?

Question

i know different vp's of marketing have different jobs, but i was wondering what you guys know about some vp's of marketing. if you could tell me their job and what company or what their company does it would be greatly appreciated.

thanks

Answer 1

The VP of Marketing is responsible for creating strategies to drive the online business that support the Merchandise and Brand Strategies of the organization.

• Create and drive Marketing strategies that will increase conversion and average order value

• Understand Merchandise and Brand Strategies and develop Marketing strategies that support them

• Allocate Marketing budget by channel to support total website demand plan

• Manage promotional calendar

• Oversee marketing analytics including daily reports, event recaps and customer/transaction data

• Make recommendations to Marketing Council for future events and promotions to drive sales

• Participate in home page brainstorm meetings, providing campaign and promotional input

• Build and maintain a strong partnership with store Marketing team

• Drive Multi-Channel initiatives including emails, campaign planning, site advertising

• Serve on the Campaign Planning Committee with the dept store team

• Coordinate online media initiatives with store marketing team and outside partners

• Partner with Dept Store DMMs for Contemporary and Cosmetics on web marketing strategies

• Put together online marketing proposals for vendors as needed

• Communicate online promotional offer information to dept store Gatekeeper

• Develop and maintain ongoing customer acquisition and retention strategies

• Communicate regularly with Credit Customer Service team

• Work on the execution of all new promotions

• Manage database reorganization and migration to database technology

• Manage integration of email segmentation program

• Build and maintain relationships with agencies, 3rd party marketing vendors and search

• Oversee SEM and SEO strategies

• Partner with Creative, Buying and Production teams on SEO initiatives

• Build team to support taking SEM in house

• Oversee Affiliate marketing partnerships and strategies

• Explain upcoming site enhancements to the Marketing team

• Strategize with the marketing team to use new functionality to