What does marketing means?

Question

What does marketing means?

Answer 1

Basically Marketing means Promotion.

Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.

Answer 2

Lots of money.

Answer 3

Selling the goods or services of your business or that of your employer.  Advertising, displaying, supplying are some of the components of marketing.  Of course, studies of the demographic that wants you product such as an IPod would be a 15 to 40 year old crowd, I guess.  

Answer 4

A small business approach to marketing

Marketing is everything you do to promote your business, from the moment you have that great idea to the point where your customers are buying your service or product on a regular basis. This includes the name of your business, your choice of selling either a product or a service, the way you manufacture your product or deliver your service, all the way to problem solving, sales training, etc. Marketing is not only advertising, advertising is just part of it.

This is important for you to remember because marketing strategies are very different for big companies and small businesses. While big companies will only focus on some aspects of marketing and often neglect the others you, as a small business owner, will have to take care of every aspect if you are to have a successful business.

Let’s take a look at the different approaches to marketing and see how it works from the traditional point of view and the small business perspective

-- Traditional marketing relies on money power, they invest money to get results. Small businesses invest tine, energy and imagination, they rely on a lot of creativity and hard work.

-- Big companies measure how well they are doing by sales. Small businesses measure their effectiveness by profits.

-- Traditional marketing is based on experience and judgment, which involves guesswork. Small business marketing is based on the science of psychology — the laws of human behavior.

-- Traditional marketing intends to grow business by adding new customers. Small businesses welcome new customers but they focus on increasing transactions with existing customers.

-- Traditional marketing aims to destroy competition. Small businesses don’t see competition, instead, they see opportunities to cooperate with other businesses in a mutual quest for profits.

-- Traditional marketing works on on increasing production rates and then diversify by offering other products or services. Small businesses must focus on their product to achieve a high standard of excellence.

-- Traditional marketing believes that out of all the marketing methods available there’s one that will work. Small business marketing uses a combination of of the best working methods, depending on the goals.

-- Big companies count receipts at the end of the month. Small businesses count customer relationships at the end of the month, they know that a relationship will bring many more receipts each month.

-- Marketing, from a small business perspective, will give you alternatives to all the expensive marketing tools used by the big companies enabling you to increase profits with a minimum of money.

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Answer 5

Pretty much everything that you see with a label on it or a  price that goes with it. Adverts, packaging, logos...