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What is VALS lifestyle?

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VALS related to obesity ?

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  1. The acronym VALS, (for "Values, Attitudes and Lifestyles") is a well-known psychographic segmentation. It was developed in the 1970s to explain changing U.S. values and lifestyles. It has since been reworked to enhance its ability to predict consumer behavior. Segmentation research based on VALS is a product of SRI Consulting Business Intelligence.

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