Winnipeg Blue Bombers?

Question

I was wondering if the story of Labatts Blue naming there beer after the Winnipeg Blue Bombers is true, and if so what is the story as to why?

Answer 1

All I know for sure is that large quantities ofLabatts Blue does make watching the Bombers a little easier.

Answer 2

That's what I've heard, beer was named after the team.  Though not sure what a Blue Bomber refers to.

Answer 3

SsSFD

Answer 4

i think it is true, not sure why

Answer 5

Winnipeg Blue Bombers Question Mark sums up their season but to answer your question: Yes. In 1951 Labatt's did do that. Go check wikipedia to reconfirm. Terrible beer just like all mass produced chemical swill...try a Granville Island Lager, if you can find it. Now that's a good beer.

Answer 6

Sorry, modified :)

"A year later, Labatt launched its Pilsener Lager, setting the trend for lager beers in Canada. When it was introduced in Manitoba, the beer was nicknamed “Blue” for the colour of its label and the company’s support of Winnipeg’s Canadian Football League (CFL) franchise, the Blue Bombers. The nickname stuck and in 1979, Blue claimed top spot in the Canadian beer market, a position it’s held ever since"

Technically it was named Blue for the label, but it became a nickname that stuck due to the Bombers.  If there were no bombers, it would still have been called Blue, however the names quickly became associated with eachother.