Report reveals London 2012 Olympic Games doing poor job in convincing people of its green impact
According to a recent research report that was commissioned by General Electric, the London Organising Committee for the Olympic Games have not succeeded in its task of convincing the public of the sustainability of the upcoming London 2012 Olympic Games.
The research report was formulated by Future Poll on the request of the GE. According to the findings of the report, the percentage of consumers in the United Kingdom who believe that the Olympic Games will have a positive impact on the environment on the
country and it environment by being greener, are only 5%.
Interestingly, the key factor in London’s bid that got the capital of England the opportunity to host the Olympic Games for the third time in its history was the green impact that the Games would have.
Mark Elborne, who is the CEO as well as the President of GE UK, expressed himself on the matter by giving the following statements, “As a sponsor and Sustainability Partner of London 2012 and a world Olympics Partner through to 2020, we are very conscious
of the legacy that the Games must leave behind – part of this has to be to increase consumer awareness of both the technology and the needs for change.”
The legacy of the London 2012 Olympic Games put forward by the LOCOG includes reaching a new benchmark by constructing an Olympic Park Energy Centre. Not only that, it was proposed by the LOCOG that the building constructed for the purpose of the Olympic
Games that are set to start from July27, will all be low on carbon.
An example of such a low carbon building is the main Olympic venue, the Olympic Park. The Olympic Park holds the honour of being the lightest Olympic stadium that has ever been built in history so far. Not only that, the Aquatic Centre is another example
as the amount of embodied carbon in its building is 40% less than that which is present in standard concrete.
The report is optimistic in reaching the conclusion that the LOCOG can still utilise the time period of six months till the Games to convince the public of the green impact of the Olympic Games.
Tags: