Packaging may be a bane of modern life, as anyone who has lost the plot trying to unwrap a stock cube will surely testify, but it is considered all-important by those trying to sell the product.
Various sports have learned this lesson over the last 20 years but some have been slower on the uptake than others and, as befits one that has a dress code that can appear straight from the pages of PG Wodehouse, horse racing has never quite been on the cutting edge of such marketing revolutions - despite the efforts of some who inhabit its bubble.
To read the full blog: http://blogs.bettor.com/Premier-League-that-no-one-wants-to-play-in-a18226
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