Roger Federer and Pele ecstatic to meet each other in Brazil – Tennis News
Two sporting gurus met each other at the Gillette Federer Tour in Brazil. It was the incident when the all time favourite footballer, Pele, and the longest reigning world number one tennis hero, Federer, shook hands.
Pele commented on meeting Federer, “It is such an honour to be a part of the P&G family and to be welcomed by the best in tennis – Roger Federer. I look forward to joining him and P&G's other great champion athletes. We will do
many positive things together and commit ourselves to the development of sports in Brazil and worldwide.”
In response the 17-time Grand Slam Champion stated, “Meeting Pelé was an absolute ‘dream come true’. It was an honour to be introduced to the most important and most famous personality in world soccer. Welcome Pelé to the P&G family
and I couldn't imagine having a better partner.”
Both players exchanged gifts at the meeting that was hosted at the house of Pele in Brazil. The Swiss Maestro wanted to meet Pele and kept a racket intact for a long period of time that was part of the gifts traded between the
two athletes. Pele, on the other hand, duly signed the 1958 FIFA World Cup t-shirt that he wore during the world’s biggest football event in Sweden.
Federer also unveiled the former professional footballer as the brand ambassador of Procter & Gamble in Brazil. The company is targeting to increase the awareness in the suburbs of Pele’s homeland. They will be one of the leading
sponsors of the Olympics in Brazil. They are able to tap-in the 87% market in Brazil and want to increase that figure to almost 100% before the start of the Rio Games in 2016.
It will be an easy task for Procter & Gamble to reach the rest of the Brazilian market with the help of Pele. He is the one of the greatest stars of the country and people will just blindly trust the hero. The prospects of the
market strategy looks bright especially with the inclusion of a celebrity like Federer, the reach will automatically grow at an exponential rate.
Tags: