Role of Television Channels in Pakistan for the Betterment of Domestic Cricket – Part One
Television has become one of the most popular mediums of communication since the last century. It has an immediate and powerful impact on its viewers and it can communicate its message a lot easier to the masses as compared to the newspapers and other forms
of http://www.senore.com/Cricket/Daniel-Harris-c1310 media. Television viewership in Pakistan has increased immensely because of the arrival of private television channels in 2002. According to the latest Gallup Survey, television viewership in Pakistan has crossed 86 million; therefore, it is arguably
the most effective medium of communication in Pakistan.
Like every other country, the most regular viewers of TV in Pakistan also are youngsters, which itself is a big motivational factor for the television channels to give a lot of time and coverage to sports and entertainment keeping the target audience in
view.
Although Hockey is the national game of http://www.senore.com/Cricket/Pakistan-c755 but without doubt cricket has become much more popular in the country since last 3 decades as compared to any other sport. It would not be wrong, if we say that cricket is the romance of Pakistani nation.
Because of its popularity and the market value, cricket does get a lot of coverage on the television channels.
Pakistan has always been a formidable cricketing power. Cricket has always played a great role in uniting this nation. The era of 1980’s is considered to be the golden era of Pakistan cricket when the Pakistani team brought a lot of laurels to the country
under the inspirational leadership of http://www.senore.com/Cricket/India-c750 brought glamour, money
and popularity for the cricketers and they became the real heroes and stars of the nation. But with all the glamour and positive’s, politics also entered in this game which was known to be a ‘gentleman’s game’. After the 1992 world cup heroics, Pakistan has
rarely tasted success in the cricketing field.
The ultimate reason behind the decline of cricket in Pakistan is considered to be the poor management of domestic cricket which never got appropriate attention of the Pakistan Cricket Board (PCB) and the media as well. Rest of the cricketing countries went
miles ahead of Pakistan by working hard on their domestic cricket which could produce players of international standard.
All around the world, television channels give a lot of time and coverage to the domestic cricket. For example, Channel 9 in Australia does telecast all the Sheffield Shield first-class matches and in http://www.senore.com/Cricket/England-c56013 Sky Sports telecasts the Division 1 of the County
Championship matches. The coverage of the domestic cricket does bring a lot more to the players at that level then just recognition. With all the sponsorship involved in the game and its coverage, players automatically get a raised salary which gives them
financial freedom and has a positive impact on their game. Apart from the telecasting of the domestic matches, TV channels of other countries like http://www.senore.com/Cricket/South-Africa-c757, India etc do present television programs which are dedicated specially for
their domestic cricket. This way the people are also aware of the upcoming talent and the players also get used to facing the camera and it does not become a hurdle when they reach the international stage.
To be continued …
Tags: