Role of account manager to improve sales strategy?

Question

What is the role of accounts managerr in impoving the organisation strategy?

Answer 1

an account managers job is to grow business within an account. they do this by identifying, understanding, anticipating and responding to client needs.

This knowledge can benefit the organization by identifying new areas of opportunity for the organization (developing a new product or service for example). Their customer and market knowlegde can be used to help set direction for the organization.