Rugby World Cup 2011 makes record breaking sales of million tickets
Tickets for the Rugby World Cup 2011 (RWC 2011), scheduled to take place in New Zealand during September and October, opened tickets for general-public sale on Monday, July 4 and have reached the million-ticket mark already.
The expected sales revenue with this promising start have soared up to around NZ $ 270 million for the upcoming matches of the major event by exhibiting a giant leap to NZ $ 220 million from NZ $ 17 million of ticket revenues.
Martin Snedden, the head of Tournament Organiser of Rugby New Zealand 2011 (RNZ 2011) stated, “This has been a tremendous start to our final ticketing campaign and we are thrilled with the way fans in New Zealand and around the world have responded.”
Records reveal that the total purchase of 211,000 tickets has been made during the past Rugby World Cup in half a month’s time. This amount is accountable for a lump sum of NZ$51 million. The British and Irish Lions tour back in 2005, reached the highest
revenue generation of NZ$ 24 million to date. This is one-ninth times the expected revenue generation for this year’s RWC 2011, with 1.35 million tickets expected to be sold. This creates for the RWC 2011’s management all the more reason for celebrations.
While lauding the statistics, Snedden stated, “This is a fantastic result and is about where we expected to be with little over two months until the Tournament kicks-off.” He has also warned New Zealanders to grab their tickets in time, or else be left out
in the cold. The rate of ticket-purchase is accelerating, with 85,000 fans in attendance and flocking in from 100 different countries. The final ticketing campaign has been well received by fans from around the globe and Snedden says that certain categories
are already unavailable.
Snedden further mentioned that the sales graph will continue to observe an upward trend similar to the one previously recorded in the Rugby World Cup of 2007 in France and the Rugby World Cup of 2003 in Australia. Also, he mentioned that the RoadShow of
the Rugby World Cup 2011, touring across New Zealand will add to its popularity which is building up exceptionally fast especially with huge fan turnovers from Bluff, Queenstown and Invercargill.
With each passing day the chances of the availability of tickets are getting slimmer and rugby fans willing to watch the action live during the much awaited 48- match tournament need to book their spot as soon as possible. A million ticket-mark should be
registered as a red alert for the spectators as 82 percent of the expected revenue target has already been achieved.
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