Rugby World Cup matches to be shown in 3D
Rugby World Cup matches have been announced to be shown in 3D. The 3D technology would be used first time for these purposes as Auckland based company 3DLive has been given the rights to broadcast the matches live.
3Dlive will broadcast four matches across the New Zealand and Australia, including two semi finals, final and bronze medal clash.
The company is very excited with the deal and it is expecting to reach to the 40,000 New Zealanders and about 20,000 Australians. The matches would be shown on big screen and in cinema houses in the two neighbour countries. The company has a good record
regarding the broadcast of 3D videos. The same company has presented the award winning music video of J Williams.
Ronel Schodt the spokesman of the company told the media about the details of deal this morning. He said it would provide the best opportunity to the rugby lovers to enjoy the every bit of World Cup thrillers. He added that Inition, another local company
would be their technical producers during the venture.
He further said, “A company called Inition is our technical producer, we’ve got Bruce Edwards of the BBC, an OB van from Australia as there are no 3D OB vans in New Zealand, and a crew from England and Australia, so we have got the best in the world doing
this with us.”
Schodt declared the deal a milestone for the New Zealand rugby history as she expects that 3D technology would attract the mass at large level.
He accelerated his conversation, “3D has proven to be very popular in the cinema, with the Football World Cup and the like, but we’re gonna take it to indoor arenas. We wanna take it inside, we’re gonna have massive screens, there’ll be entertainment, it
will be a real big party atmosphere.”
The deal has also been welcomed by Rugby World Cup chairman Bernard Lapasset. She found the contract an innovative idea in the whole history of rugby as the technology has never been used for this dimension.
She said, “In a sport where innovation and tradition go hand in hand we will give Rugby fans a new viewing dimension that will enhance their experience of a tournament that continues to reach out to more men, women and children through all media platforms.”
Rugby World Cup would kick off later this year in September in New Zealand. The country is expecting over 90,000 supporters from across the world to watch the action live. Definitely, the deal is going to add to the charm of the event.
Earlier on, there was doom and gloom atmosphere in New Zealand as powerful earthquake deprived the second largest city Christchurch from World Cup matches.
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