SEO Question: Should I promote my .edu domain?

Question

I've been optimizing my .com domain for 4 years. Should I switch, and promote my .edu?

The domains in question:

www.heritage-education.com

www.heritage-education.edu

At present, the .edu 301 redirects to the .com.

What are the downsides of the switch? Are there upsides besides becoming a more powerful linking partner?

What do I need to be aware of? How would you go about it?

Answer 1

A .edu domain carries no more weight in search results than any other extension. Simply having a .edu offers no extra benefit. .edu sites tend to be long time educational websites that have attracted links that carry authority thus giving them more weight in the links that point to other websites. Your .edu domain is redirecting to a .com so it has no weight at all. Google literally does not see it as a website.

Your .com site has good page rank and a history in Google. Unless you have a need for the .edu site, simply making it a separate entity for it's possible link weight is not the best reason to develop a new site. However, I would stop redirecting the domain and simply use it as a "doorway" to the .com site.

Answer 2

well...

How to promote website is not rocket science.

There are many way to attract the visitors...

Just follow these tips :

-- The most important aspect of your website is content. Without informative content users will quickly exit your site and not come back.

-- Once you have some good content on your site you will need to get some incoming links. Email other webmasters and ask if they would be willing to trade links. The more links your have coming to you from related sites the higher your page rank will be.

-- A good link exchange program is vital to the success of your website and can help attract visitors. Search engines such as Google use links back to your website as a means for determining the page rank of a website. This page rank is beneficial to a websites’ success and placement in the search engine directory. So you have to do some link building process for your site.

-- Author the easiest way to immediately send traffic to your website is through the use of pay-per-click search engines. Classified ads allow you another opportunity to entice visitors to your website. The downside is that money is again forced to leave your possession before you actually make any sales.

good luck...

regards,

raom.

Answer 3

raom has given some excellent info. promotion of site is made easy if there is good content. good content attract visitors and other web masters who will be more than willing to get linked to you because of your excellent resource. having linked to these  websites your page rank goes high ( as long as they are of good quality and related to your site) and you get indexed in the search engine directories.