Sachem Tendulkar brand ambassador for ICC World Cup 2011

Question

Tendulkar is a legendary Indian player and has been nominated as the brand ambassador for ICC World Cup 2011 .I want to know on what grounds Tendulkar has been nominated as brand ambassador for ICC World Cup 2011 .

Answer 1

The God of Cricket, Sachin Tendulkar now will make his presence in ICC World Cup 2011 as a brand ambassador of this event. He will be the second cricketer to take part in six World Cups after Pakistan’s Javed Miandad. Tendulkar said playing at home will make the event special for him.
2010 is one of the best periods of his career. In 2010 he scored first double hundred of one day format and improved his record by scoring 1543 runs in a calendar year with the help of 7 hundreds and 5 fifties in test cricket.
ICC chief executive Haroon Lorgat said: "We are very lucky to have such an extraordinary player as Sachin supporting our flagship event."