Sachin Tendulkar appointed as Brand Ambassador of Kaspersky – Cricket News Update
India’s God of Cricket, http://www.senore.com/Cricket/SR-Tendulkar-c2556, has inked a deal with Kaspersky Lab, an IT security provider firm, to work as brand ambassador from October this year to onward.
The multinational company is pleased to have hired the professional services of the legendry cricketer who poses to be a marketing goldmine.
Talking to the media, Kaspersky‘s Director, http://www.senore.com/Cricket/Paul-Harrison-c2165 Cheung, said, “The youth of this nation looks up to Sachin Tendulkar as a huge inspiration. We are naturally excited to be associated with the cricketing maestro.”
The firm, which provides multiple IT solutions like protection against cybercrimes, hacking, phishing, spyware and viruses, aims at ramping up its growth and sales by the next year.
Kaspersky's headquarters are in Moscow and its target markets include Middle East, Africa, Europe, North and South America, South Pacific, http://www.senore.com/Cricket/Japan-c2928 and Asia.
http://www.senore.com/Cricket/Chinnadupargea-Sachin-c50607, who is known as Little Master and Master Blaster for his inherent batting talent, has been at top of the game continuously for last two decades, bringing home many honours and titles from high-value International events. The biggest achievement of
his life, as he thinks so, is Team http://www.senore.com/Cricket/ICC-World-Cup-2011-c100625 Cricket World Cup 2011.
Despite being 38, the world’s top-ranked batsman is not ready to hang his boots yet and has immense hunger to play for many years to come.
Sachin has not let the age factor overcome his appetite for the game as he still seems to be fresh, active and alert on the field.
Tendulkar has represented Team India in 181 Test, 453 ODIs and one T20I since his international debut in 1989. He has 14965 Test and 18111 ODI runs to his name along with 51 and 48 centuries respectively in the two formats of the game.
The legend was looking to score his 100th International ton during Team India’s recently-concluded series against http://www.senore.com/Cricket/England-c56013 but failed to do so as fate was cruel to the World Champions.
After the fruitless series, it was being feared that Sachin’s market value would decrease but Kaspersky has nullified this perception by appointing him as their face.
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