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I am planning on starting up an e-commerce business with a Yahoo shop and I am currently looking at ways to optimize for number one spots within certain search terms. The problem I am running into is their seems to be so many black hat techniques out there that it is sometimes hard to recognize genuine honest ways to rank higher within a search engine. I recently watched a video course by Stompernet that was shot around 2005 and they could not promote reciprocal linking enough. They were adamant that this is the number one thing you can do to boost your PageRank and nothing else comes close. Well as I said this was shot in 2005 and three years is a long time in Google's algorithm so does reciprocal linking still hold the key to search engine position or is there something new. If you could point me in the direction of where to find solid honest white hat PROVEN techniques to rank better in search engines I would be very grateful.
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