Search engines and ranking?

Question

My site has been live since march this year, and it is currently ranking well for specific terms (e.g. product names etc.) but for anything more general (nappies, cloth nappies etc.) I am no where to be found, literally.

I have quite a few inbound links already (over 2000), I know about keywords, meta descriptions, h1 tags, title tags etc. etc. and am utilising all of them, but Im just wondering if maybe im optimising these incorrectly, or if its just a case that I need to be more patient! It almost seems like Im being penalised on these terms or something........

If someone could take a look Id be most grateful http://www.fill-your-pants.com

Also, does anyone have any idea of when the page rank might be updated? I know its a pretty meaningless thing, but Im still curious to know what rank I have now!

Thank you

Answer 1

As I understand it the Google toolbar ranking is different from Google's internal ranking. So I wouldn't worry about it. Some people have very successful low ranking sites  and other high ranked sites are less successful. The main thing is getting visitors and vistors who will look around and buy something. You seem to be knowledgeable on what you are doing but take a look at http://www.ds32.com

Answer 2

Here is your site analysis in detail

I. On-Page s****.>
On-Page SEO is the process of placing your selected keywords in the right places on your web pages. On-page SEO involves changing page titles, headings, content, and URLs to improve search engine rankings.

A. Metadata

Metadata tags allow you to tell the search engines what your web page is about. Learn more about metadata and why it's important.

Page Title:

Cloth Nappies – Reusable Washable Organic Cotton Nappy Products for Babies - UK

Meta Description:

Fill Your Pants with Real Nappies - The Cloth Nappy Specialist- Fun and Friendly

Advice and Shopping

Meta Keywords:

real nappy,cloth nappies,washable,reusable,eco friendly,organic,natural,uk

Page Title is too long

The maximum recommended length for page titles is 70 characters, your current page title is 79 characters.

B. Heading Summary

Similar to how newspapers and magazines use headings and sub-headings to help readers, websites can use special tags in their HTML. These tags not only help human readers read the content, they also help search engine spiders better understand the content on a page and what is most important. It is generally a good idea to use heading tags to help signal to the search engines, what the web page is about.

Total headings found: 4.

C. Image Summary

Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. So, if you have lots of images that contain textual content within the image itself, this content will not be seen by the crawlers.

HTML helps address this issue by providing a way to specify the textual content for an image using the "alt" attribute. The alt attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves. This can be search engine crawlers or text-only web browsers.

Total images found: 40.  

2 images don't have ALT text.

Having many images on the web page means the user has to wait longer to view your page. This web page has 40 images.

It's usually better to have fewer or smaller images. Sometimes simply resizing your images will make them smaller in size, and your web page will load faster.

D. Interior Page Analysis: 3 Pages Processed

I looked at a few other pages on your website to see how well they are optimized. This sort of interior page analysis can reveal exciting opportunities for you to target specific keywords or visitors. You can then create landing pages optimized towards converting those visitors into customers.

E. Readability Level: Primary / Elementary School

This score measures the approximate level of education necessary to read and understand the web page content. In most cases, the content should be made to be simple so that a majority of the target audience can understand it.

II. Off-Page s****.>
Off-Page SEO includes all the things you do to promote your website outside the design of the website itself. Getting more inbound links to your site, registering with directories relevant to your industry, and getting more pages into the search engine indices are all parts of Off-Page SEO.

A. Domain Info

Most experts agree that you should register your domain for a long time, because search engines factor domain "stability" when looking at your pages.

Domain Age: 8 months, 28 days

Time To Expiration: 3 months, 1 day

The domain for this website is set to expire in less than a year (3 months, 1 day ).

We would suggest renewing this domain with your registrar. Google and other search engines may penalize websites with domains that are set to expire soon. The reason for this is that many spam sites are often registered for short periods of time. Most registrars support paying upfront for several years and the cost is usually only about $10-$20 per year, so it is generally worth it.

B. Google PageRank: 0

"Google PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important." - From Google

Learn more Google Page Rank and Internet Marketing...

C. Google Indexed Pages: 284

This number is the approximate number of pages on www.fill-your-pants.com that have been stored in the Google index. The Google web crawler will visit the website periodically and look for new content for its index. Generally, the more pages your site has within the Google cache, the better.

D. Last Google Crawl Date: July 13, 2008 @ 06:24 AM

Google will periodically crawl websites looking for new and updated content. In general, you want Google to crawl your site as often as possible, so your new content shows up in Google search results immediately.

E. Traffic Rank: Top 6.43 %

Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.

Your website has an Alexa rank of 1,967,290 which is in the top 6.43 % of all websites.

F. Inbound Links: 2,206

One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

G. DMOZ Directory: No Entry Found

fill-your-pants is not listed in DMOZ.

DMOZ, The Open Directory Project, is the largest and most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.

H. Yahoo! Directory: No Entry Found

fill-your-pants is not listed in the Yahoo! Directory.

The Yahoo! Directory is a web directory which rivals the DMOZ Open Directory Project in size. We recommend that every business have a listing in the Yahoo! Directory.

Read this blog article for more information about why it is important for your company to be listed in online directories such as Yahoo! Directory and DMOZ.

I. ZoomInfo: No Entry Found

fill-your-pants is not listed in the ZoomInfo directory.

ZoomInfo is a business directory and search engine, with profiles on more than 37 million people and 3.5 million companies.

III. Blogosphere

Blogging makes sense from a marketing perspective. You'll be leveraging the shift from outbound to inbound marketing and interacting with your customers in new ways. A blog lets you meet your customers more directly than sending out brochures or an email campaign. It changes your website from a brochure that most people look at once to something that people interact with and come back to.

A. Blog Analysis

Blogging is a great way to reach your target audience with your thoughts, opinions, and offerings on relevant topics.

Blog Not Found

Technorati is a popular blog directory service. It measures the popularity of a given blog as compared to all other sites that have been submitted to its system. We did not find this blog in the Technorati system. You should sign up and submit your blog on technorati.com, it's free.

IV. Social Mediasphere

Making sure that your company has an extensive web presence outside of your own website is important. It increases the chances that your prospects will find your company when they are online since there are more web pages that contain information about your company.

A. del.icio.us bookmarks: 2

del.icio.us is a web-based bookmarking site. Delicious users save their bookmarks on the website so they can access them from any browser. A website that has many users bookmarking it is generally popular and will get more traffic.

B. Digg.com Submission Summary

Digg is a social media site where anyone can submit articles, and viewers can vote for articles they like. Very popular articles can make it to the front page of Digg, resulting in more traffic to your website.

The website www.fill-your-pants.com has 1 articles submitted to digg.com. These articles received a total of 1 diggs (votes) and 0 of these articles made it to the front page of digg.com.

V. Converting Qualified Visitors to Leads

Visitors to your site are nice, but you probably want to convert qualified, interested visitors into actual customers. There are a number of ways to increased your conversion efficiency, turning more qualified visitors into prospects, leads, and eventually customers.

RSS Feed: Found

An RSS feed was detected in this web page. The feed link was correctly setup so that it can be auto-detected by feed readers and contemporary browsers. The feed URL for this site is http://www.babiesnappies.co.uk/feed/

Answer 3

With google page rank there is currently about a 9 month backup before it will get a page rank.. due to the enormous amount of sites being submitted, so you may just need to wait longer

Answer 4

l found this site this will help you a lot they have tools also

Answer 5

I can give you some  sites of companies to help you with this:

www.engineseeker.com

www.1on40.com/491310553 (they are still accepting free site submissions)

www.addme.com

www.bidvertiser.com (do the free $20 offer)

www.hits2u.com/?581064

Here is a company that ranks sites by traffic volume

www.alexa.com

Answer 6

You can open your domaine for different nations e.g br,fr,it,id,ect., google will see that and don't penalised your site because you do for marketing your products and service.

Answer 7

The singular reason why your website may be undiscoverable/invisible to non-UK Web viewers is due to a discrepancy in the English language.  We, here in America readily query "diaper(s)," NOT "nappies" on major search engines.  So, if you want to broaden your website's marketability, as well as elevate its prominence on major search engines, add to your SEO metatags the plural variation of "diapers."

Good luck!