Shake and bake?! Is that a catchphrase or epilepsy? ?

Question

Do people get "shake and bake!" from Talladega Nights: The Ballad of Ricky Bobby?

Cal.: Shake and bake!

Ricky Bobby: What does that do? Does that blow your mind? That just happened!

French boy: Is that a catchphrase or epilepsy?

p.s. HELP ME OPRAH WINFREY? TOM CRUISE?

Answer 1

Shake and bake is not a form of epilepsy.  

Answer 2

It's a brand name for a "breadcrumb" substitute for coating chicken, dating to 1965.

See: http://en.wikipedia.org/wiki/Shake_'N'_B...

Colloquially, it's been used for many other things.  See:

http://www.urbandictionary.com/define.ph...