Should RJR tobacco company introduce Eclipse?

Question

What marketing recommendations would you make to the company if it decides to introduce the cigarette?

Answer 1

I absolutely love the Eclipse cigarettes.  It took about a week for me to fully adjust to them, because they have a different flavoring to them.  For a marketing campaign, I would hit the ashless, odorless aspect.  I love not smelling like smoke everywhere I go and I don't get the negative "look" from anti-smokers.  

Also, hit on it as an ease to quitting smoking.  The transition will be a lot easier coming off of these than from a regular cigarette. I've quit a couple of times, so my case isn't that strong... but its always a lot easier with these than to quit cold turkey.