oops..i put this question in society...so sorry if I repeat it here and youv'e seen it.
Just a radical idea, but why don't we put a high tax on bottled water?
For tobacco, we impose a high tax to discourage its use, plus help foot the bill for the added costs to our medical system to treat people who develop lung cancer/emphysema/etc. later on.
With bottled water being really unnecessary (assuming you believe the articles where tap water beat out bottled water handily), shouldn't we do the same? Or a luxury tax (like those for high-end cars?) In the long run, all this bottled water is really using up oil to bottle and transport. The tax will help foot the bill for carbon offset. Plus, economically, it will shift people's preference. When it is $$$, people will pay more attention and ask if they really need to drink that bottled water.
What are your thoughts? I think this is the quickest way to shift habits.
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