Sony Press Conference E3 2011 – Breakdown – Part 11 – EA games, Need for Speed the Run, the NGP gets a name
Halfway through revealing the line-up of PlayStation 3 exclusives that Sony’s partnership with Electronic Arts (EA) would offer gamers, Jack Tretton, President and CEO of Sony Computer Entertainment America, revealed seven additional cars for Need for Speed:
The Run, for PS3 users.
Tretton rightly explained that cars were what made the Need for Speed series the success it had been for so long and that the Supersport, Hennessey Venom GT and Bugatti Veron would do nothing but get car fanatics excited and to be fair, one could do nothing
but agree with him.
Yet, the game that was on everybody’s lips, including Activision’s, was Battlefield 3 and Sony apparently had an exclusive to offer for that as well. Tretton announced that Battlefield 3 would also have Battlefield 1943 on the same disk for no extra cost,
only on the PlayStation 3.
While one would have to agree that the announcement was a bit of an anticlimax, getting more for one’s money’s worth is never a bad thing.
Up until this point, many of the developers and publishers that had come on stage, had hinted or fully announced that they would be supporting the Next Generation Portable, with EA being the last of them. Yet, Sony themselves had not even mentioned it, meaning
the level of suspense had built up to quite a high level.
The time had come for the official announcement of the NGP as Kazuo Hirai, Executive Vice-President at Sony, made his way on to the stage.
Playing with the tension and suspense that had built up, Hirai joked about how Tretton was the first Sony Computer Entertainment person to have worn a tie at an E3 presentation. The humour may have eased the tension yet, it only did so temporarily.
Hirai explained that Sony had always believed in and followed its 10-year vision with respect to content and connectivity between its various products. He also explained about the level of trust and loyalty PlayStation users had shown during the recent PlayStation
Network outage in what was both, a statement that said ‘sorry’ and ‘thank you’ one last time.
Hirai went on to address the audience at how Sony had been trying to combine both home and portable entertainment and how the Sony Xperia Play’s PlayStation feature had set it apart from other gaming mobile phones on the market.
According to Hirai, the first step in bridging home and portable entertainment had been the PlayStation Suite, which allowed users to access PlayStation content on devices other than their PlayStations and would be available on both Android devices and tablets
that are PlayStation certified.
This article is continued in Sony Press Conference E3 2011 – Breakdown – Part 12 – The NGP gets a name: PlayStation Vita. Details
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