The limited presence of the Spanish Government in the Davos Forum has drawn criticism from Spanish entrepreneurs who have come to the appointment. The Prime Minister, Mariano Rajoy, canceled his participation in the summit and Economy Minister Luis de Guindos, a regular at these meetings, he chose to travel to London and New York, which had no opportunity to exhibit their management, as the fall of the risk premium, and their presence can strengthen the positive tone of the markets to the Spanish economy. Industry Minister Jose Manuel Soria, was the sole representative of the executive, but his visit lasted only four and a half hours and included little more than a meeting with the press, and intervention in a panel on the future of energy policy.
Davos summit is basically an elitist stage set for public relations and business, why it is so important for image transfers with Spanish reuniÃ_n.La attitude contrasts with the widespread deployment exhibited by delegations such as Japan, Brazil, Mexico and Nigeria, who have tried to attract investors with a large deployment of members of the government and multinationals.
"I am convinced that if Rajoy had come to Davos, he had filled the main auditorium of the conference center. There euphoria Spain and that does not happen often. We lost an opportunity "assured the CEO of one very active for years in the Spanish business forum meetings. "The tone has changed dramatically from last year, which is still the possibility of a rescue barruntaba. Today all you get a slap on the back and adoption ask you how things are, "admits another young director.
In fact, the debt auction held last week, and was oversubscribed up to 40,000 million euros, has been the talk of some of the meetings held at the invitation outside the convention center. " At least three meetings I have asked surprised by the results of the auction and are rated positively. I thought I knew the details, "he acknowledged in a recess Rosa MarÃ_a GarcÃ_a, president of Siemens Spain, and newcomer to the Davos meetings.
So many of his Spanish colleagues, who are also legion in Davos, lament that there are now as good tuning Spain investors the opportunity to explain the measures taken by the government is wasted. " We all know that, unfortunately, is the unemployment data and especially the youth unemployment. The release of his run. Even when they know what the government has done, as in a panel in which the CEO of WPP, Martin Sorrell, positively valued labor reform government but regretted that judges kicked by some of the land reform measures, no anyone to replicate the Government. It's a shame. "
Another manager lamented that no government has ever taken seriously Davos offers opportunities, like the Italians or the French, let alone Americans. "I do not miss it. We have had to learn to survive without them, " he says.
The directors have assessed the presence of the Minister of Industry, although the portfolio is one of the heads has increased tensions with international investors. "At least, it has come to stand up," said one of them.
But their participation was short. In fact, some entrepreneur hoped the minister finished serving media to approach the Minister of Industry and to put to their problems. Because that's the other side of which could mean the presence of other members of the government in Davos. " It would have been great to have been the prime minister because surely take a coffee with the President of Mexico [ Enrique Peña Nieto ] would achieve unlock a topic we have pending," said one of the executives.
Often are entrepreneurs themselves who have to step up and explain what is being done and transfer a message of confidence. Hence the Foreign Minister Jose Manuel Garcia Margallo, recently convened a group of Spanish companies to lunch at the Ministry to specifically thank them for their work on behalf of the Spanish economy, according to one attendee to the appointment.
In the corridors of Davos was no need to know firsthand how is the Spanish economic reality. So, at least, interpreted MarÃ_a Fanjul, CEO of entradas.com and the only Spanish child under 30 who is part of the Young Global Leaders Forum in Davos. "Everybody comes up and wants to know what the real situation of Spain and if improvement is like running the stock and some data or not," recalls Fanjul.
" This is the first crisis in the era of hyper and like Spain was falling sharply, overwhelmed by a battery of bad news, so the output is being justified or not. So we must not lose the opportunity to communicate, "concluded one of the businessmen.
Tags: lost, Opportunity, Spain