Sponsored skater needs exposure

Question

My boyfriend is an aggressive inline skater meaning he grinds and does tricks on rollerblades and he has 2 major rollerblade sponsors. My question is: what is the best way for him to get exposure in the rollerblading world and for rollerblading to get more outside exposure?

Answer 1

get footage of him jumping off 100 stairs. If he pulls it off he will definitely get some attention.  

Answer 2

get footage of him doing tricks and put them on the internet, like on youtube maybe, or a rollerblading forum if there is one.