Stacey Allaster given a second-term; named as CEO for another five years – Tennis News
It was a move by the Board of Directors of the Women Tennis Association (WTA), making Stacey Allaster as the second-longest CEO of WTA in history. On October 25, 2011, the directors of the WTA decided to extend Allaster’s term
for five additional years, giving her the chance to remain the CEO until 2017. It was a unanimous decision taken to keep the 48-year old Canadian in executive command of the WTA. Her efforts in terms of creating an entire calendar plan for absent players,
and to bring valuable sponsorships in a period of economic crisis have received considerable praise from all across the tennis sphere.
Ever since Allaster assumed office of CEO in 2009, the revenue base of the tour touched $80 million along with an accentuated prize money and television viewership, something, which is a huge achievement in the promotion of the
game. Holding an MBA degree from University of Western Ontario’s Ivey School of Business, Allaster uses her business sense and leadership skills to keep the WTA moving to higher grounds.
Allaster has been part of the corporate structure in tennis for the past fifteen years. She gained appreciation for keeping a close eye on the health of the players and implementing effective marketing goals to promote the WTA.
Joining the office as President of the WTA in 2006 during the Sony Ericsson WTA Tour, Allaster’s position rose to CEO in 2009, a step taken because of her professional aptitude. Her charismatic personality along with her executive decision-making skills has
brought positive change in the game.
She has played a significant part in the day-to-day operations of the tour when she incorporated original ideas to enhance the quality of the sport. She was the first to suggest the use of on-court training and to implement a doubles
scoring format to create ease in scoring and point calculations. In 2006, she became the first woman to receive the Sports Media Canada's Executive of the Year award, a testimonial for her efforts. In the same year, she entered the honourable list of Top 100
Most Powerful Women in Canada.
She stepped in the world of tennis on a junior level and with her dedication towards her job; she diligently undertook her duties, slowly moving up the ranks to become the top in command. Her insights into the sport have given
a rejuvenated spirit in the women’s tennis division and the extension in her contract will surely bring even greater changes in the women’s association.
"I am honoured to continue to lead women's tennis and work with the world's best female athletes on continuously improving our fans' experience," Allaster said. "Together with our players, tournaments, lead global sponsor Sony
Ericsson and our roster of world class partners, my management team and I plan on building on our great momentum to service our fans, sponsors and members."
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