Star Group wins broadcast rights for Indian Cricket – Cricket News Update
Following the BCCI’s termination of their broadcasting deal with Nimbus last December, the highly coveted broadcast rights for Indian Cricket were being eyed by many other parties interested in the tender, including Sony and Star TV. In a recent development,
Rupert Murdoch, owner of Star TV, has secured the deal to broadcast Indian Cricket for the next 7 years (2012-2018).
Nimbus had secured the broadcasting rights back in 2009 for a sum amounting to Rs. 2000 crore - however, they were reportedly defaulting on payments for every Indian series.
"Not a single series has gone where they have paid the full amount on time. Also another reason is that India's international commitments at home have finished with the ODI series against the http://www.senore.com/Cricket/West-Indies-c760," an official of the BCCI had revealed back in December
2011.
The BCCI was also not pleased with the way Nimbus Sports was conducting the programs - one of the points of contention included inviting hockey players to talk during the break times.
“They were bringing hockey players during breaks of cricket matches and forcing commentators http://www.senore.com/Cricket/Courtney-Andrew-Walsh-c51620 to ask questions with the hockey players. The break-time show was supposed to be solely dedicated to cricket,” BCCI officials
had revealed further.
Interestingly, Indian cricket team’s longtime sponsor, the Sahara Group, also ran into issues with the BCCI and decided to end their partnership after 11 long years. The Sahara group’s major concern was the treatment they got from the Indian cricket board.
“It was an emotional decision for us to start this sponsorship but our emotions were never appreciated and many genuine situations were not given due consideration at all,” read the statement from the Sahara group.
They also expressed disappointment over the unfair treatment meted out to them by the Board when they tried to enter the Indian Premier League back in 2008, and were disqualified over trivial technicalities at the BCCI’s behest.
The BCCI’s current new deal with Star TV for broadcasting 96 matches has cost the owner Rs.3851 crores. Category A games have been valued at Rs.31.25 crores each, while Category B games are priced at 34 crores, with an additional 1 crore for each category
to be paid separately.
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